Like many other professionals, probate lawyers can benefit greatly from having a solid SEO plan. This includes search engine optimization for probate lawyers. Basic SEO techniques are necessary, but more advanced methods can help you get seen online and attract more potential customers. Let’s learn more about these more complicated tactics.
Use local SEO to dominate your local market.
It is very important for real estate lawyers to have good neighborhood SEO. When someone types in “probate lawyer near me,” they want to see results from attorneys in their area. To improve how local search works on your site:
- Take control of your Google My Business page and make it work better: Your business will look different on Google Maps and in search if you use Google My Business, which is a free tool. On your page, make sure your business name, location, phone number, website, and hours of operation are all correct, complete, and up-to-date.
- Use local phone books and directories: Adding your law firm to local listings like Yelp and Bing Places, as well as advertisements for your industry, can help people find you online and attract local customers.
- Type words from your area: If your website is in a certain area, use terms like “estate lawyer in (city name)” or “estate planning lawyer (city name).”
Use schema markup to improve search engine understanding.
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This is a type of code called schema markup that helps search engines better understand the content on your page. Adding organized data to your HTML can improve your search engine rankings and give you more information from search results. You can use a schema code to tell probate lawyers:
- Practice Locations: Clearly indicate the types of law you focus on, such as family law, trust management, or estate planning.
- How to contact us: Provide your telephone number, email address, and real address, as well as other correct and clear ways to contact you.
- Review Ratings: Show reviews from satisfied customers to encourage people to trust you.
Use voice search optimization to adapt to the future of search.
Voice search is very popular right now and people are using tools like Siri and Google Assistant to perform their searches. To make voice search work better on your site:
- Use long-tail keywords like “How do I find a probate attorney near me” or “What is the probate process in (state name)?” » Use long-tail terms that resemble everyday language.
- Answer common questions: Answer questions like “What is probate?” » and “How long does probate take?” that people often ask questions about wills and inheritance law.
- Make it mobile-friendly: Smartphones are used for many voice searches, so make sure your site performs well on them.
Advanced content marketing strategies.
The goal of content marketing is to attract and retain a well-defined community. This means creating and sharing useful, trustworthy and important content. This is a great way for estate lawyers to get good leads, show that they are thought leaders, and learn more about their field.
You can use more advanced content marketing strategies such as social media marketing, case studies, videos, interactive content, long-form content, guest writing, and ebook and video writing .
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Guest blogging involves finding the right journals, coming up with important topics, writing great articles, and ending with a strong call to action.
Some video content uses sites like YouTube and Vimeo to create helpful films that explain difficult legal ideas clearly and briefly. You can also enhance these videos for search engines, share them on social media and put them on your website.
In addition to in-depth writing and advice on difficult legal topics, case studies, articles, e-books, and social media marketing are all types of long-form content. As long as real estate lawyers regularly post helpful content, connect with their followers, and run ads on social media, they can get more qualified leads, get along better with clients, and grow their business.