The Topshop fashion brand has celebrated its recovery with its first bridge in seven years.
The company’s website has promised that everyone was invited while the models were strutting on a track on Trafalgar Square in front of the fashion icons of years of which Cara Delevingne and Adwoa Aboah and the The mayor of London Sir Sadiq Khan.
The label operated on the ASOS online fashion platform after stopping to operate as an autonomous company in 2020.
Topshop held a gateway to Trafalgar Square. Peak: pa
A model on the podium
Its previous owner, the Arcadia group of Sir Philip Green, collapsed in the administration and all the physical stores of Topshop – including the flagship product of Oxford Circus in the West End of London – closed shortly after.
Delevingne told Sky News that she was “totally blown away” by the recovery event.
“It was like nostalgia mixed with something eclectic but also something new,” she said.
“For me, it really brings back a time of exploration of my own sense of fashion because I think that for me at Topshop, I have to discover too much.”
The model, which works on a capsule collection for next year, has already unveiled a choice of choice in this year’s program and said that its relationship with Topshop precedes its fame.
She said: “I would enter it and my friends would be like” you would look good there “and I would go” no, it’s not really me “, and then you would try it and be like” Oh maybe I can explore more “.
“They really have everything for everyone, and I have the impression that they have brought this back.”
The track presented strengths from its fall-winter 2025 collection, as well as an early overview of the pieces that take place later this season, including showstopper dresses, the classic white t-shirt and a false aloe vera false coat which rushes that everyone to buy it.
The revival of Topshop was staged in Trafalgar Square
Models in front of the National Gallery of Trafalgar Square in London. Peak: pa
Recover the main street
But a clear seam and declaration suggest that the brand is ready to recover the main street.
The essential jeans pieces have finished the range of women’s clothing while the Topman collection has shouted modern utility by mixing refined formal wear with new sharp silhouettes.
The casual parts are anchored by an authentic denim in deep indigos, which stood out on the magnificent steps of Trafalgar Square stone.
The revival of Topshop occurs while the main street continues to fight and the British operation of the Chinese fashion giant, Shein, announced before taxation of 38.3 million pounds sterling for the year, up approximately 14 million pounds Sterling from 2023.
“ High -end market ”
Moses Rashid, Director of Global Marketing of Topshop / Topman, said that they were in competition in a different space.
Topshop worked on the ASOS online fashion platform after stopping to operate as an autonomous business in 2020
“We are at the top of the market. We are in terms of elevation. We are proud of the quality of the product, “he said.
These products are designed in northern London, and director general Michelle Wilson said the goal was to stay like this.
“We are a British brand, we want to be a positive force for fashion. We want to bring London to the world. This is fundamental for whom we are as a brand, our style is very focused on London. ”
The large company belonging to Danish suggested that it would slow down fashion by opening the physical stores where customers can reach the products, browse the collections and try things, although the flagship on Oxford Circus does not come back because a brand of fast Swedish furniture has since occupied the space.
Designer Wayne Hemingway previously collaborated with Topshop and said that the revival should be more than nostalgia.
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“They cannot count on their former customers because their former customers now have their own children to spend their money, and they have mortgages and all these things that it means to be an adult.
“They must have designers, marketers, people who understand – who are on the pulse – who understood, number one, which was a success at the time, and also a young generation of people who are there saying:” This is what our generation needs “, and who are shiny and can help to deliver it. They cannot count on the past. ”