Tesco is expected to launch the first permanent store bays in the United Kingdom in 93 department stores this month.
The initiative, deployed in April 2025, aims to support the 15.5 million women who are currently sailing on menopause in the United Kingdom.
After a successful test in February 2024, these dedicated sections will now become a permanent element in Tesco department stores on a national scale.
The bays adapted to menopause will include mtick certified products specially designed to support women with the 48 signs of menopause.
Change will be deployed in 93 branches
Tesco
This decision comes because research reveals that 87% of menopausal women feel neglected and poorly served by retailers.
The permanent berries demonstrate Tesco’s long -term commitment to make menopause more visible and bring both the choice and confidence to their buyers.
MTICK certification is the symbol of confidence purchase of products adapted to menopause, helping women identify the items that can facilitate or support the symptoms of menopause.
Each brand carrying the MTICK must meet strict qualification criteria, including minimum nutrient levels for food supplements and quality for menopausic consumers.
The dedicated berries will display certified products to help various symptoms, skin and hair changes to the weakness of the bladder and mood changes.
Women can also access educational content on the extent of the choice of available products.
The devices include QR codes linked to page 48 of Genm signs, offering precious education and advice.
Women aged 45 to 55 represent a market of 2.4 billion sterling pounds in health and beauty, making it the fastest growth buyers segment.
Sales of health and beauty products related to menopause should increase by 138% compared to 2020. The market is expected to reach 100 million pounds sterling by 2028.
These data demonstrate the significant growth in the menopause category and the increase in the number of buyers looking for user -friendly solutions.
The bays adapted to menopause will include a range of mtick certified products of household names, especially always, Charles Worthington, Mitchum, Sanex and Tena.
They will also support Challenger brands such as Wuka, Peachie, Facefacts, the solution, so divine and Nutrirint.
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The lights include QR codes linked to page 48 signs of Genm
Tesco
The commercial director of Nutrirint Victoria Young said: “The initiative that Tesco has led is a fantastic step forward to educate the symptoms of menopause from the start as well as the range of effective and carefully organized solutions.
“Giving women access to high -quality and efficient menopause support without confusion will make the search for good products less overwhelming.”
Tesco’s category director for health and well-being, Tom Lye, said: “We are delighted to continue our work with Genm to support our customers and colleagues passing through menopause.
“After a successful test last year, we hope to have these permanent bays adapted to menopause in 93 of our department stores will reassure and education as well as help to report customers to products that can be safer when they go through menopause or which could facilitate associated symptoms.”
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