In a surprising move that caught the attention of fans, former Big Brother Naija star, Natacha Anita Akide, widely known as Tacha, has shared the reasons why she moved to the United Kingdom. The social media influencer and entrepreneur, famous for her dynamic personality and numerous brands, believes that she has achieved significant success in the Nigerian market, which has prompted her to seek new opportunities abroad.
Tacha’s recent conversation with British media personality Madame Joyce provided insight into her decision. The reality star stressed that her move to the UK did not mean a departure from her roots or professional connections in Nigeria. Rather, she sees it as a strategic step forward. “I moved to the UK because I captured the whole Nigerian market,” says Tacha. “Moving to the UK doesn’t mean I won’t do deals with Nigeria. If the offer is good, why not?
Reflecting on the state of the influencer industry in Nigeria, Tacha described it as a world that appears glamorous on the surface but presents challenges behind the scenes. “The influencer scene in Nigeria seems so beautiful, but behind the scenes, it is not as beautiful as it seems because the money is poor,” she noted.
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Tacha’s candidness about her experiences in the influencer landscape highlights the disconnect between perceived success and actual financial rewards. She revealed that influencer campaign deals have stagnated since she first came into the spotlight after Big Brother Naija in 2019. “Someone would pay you 6 million naira, which is about $3,000, so you can influence for six months and post two videos per month.” » declared Tacha.
While this might have seemed appealing in 2019, Tacha explains that economic realities have changed dramatically. “The fee was the same when I left the Big Brother Naija show in 2019, but it made sense at the time. At least you could book a plane ticket with it. But for now, $3,000 is nothing,” she added.
The influencer explained the increasing cost of living, traveling and branding. Given today’s economic landscape, even a seemingly lucrative deal begins to lose its luster when expenses are taken into account. “6 million naira seems good, but when you have to convert it into dollars, travel abroad and spend money to look good, there is nothing left,” she stressed, painting the picture of ‘a difficult financial reality that lies behind the glitz of social media.
As Tacha continues to nurture her relationships in Nigeria, she seems ready to embrace her new life in the UK. For his fans and followers, the move means more than a change of address; this represents a shift towards seizing new opportunities in a globalized digital market. The UK offers a diverse platform for influencers, with budgets that can exceed those currently available in Nigeria.
This transition isn’t just a personal endeavor for Tacha; this echoes broader trends within the influencer community. Many creators are exploring international markets to promote their brands and get better financial deals. As the world becomes more interconnected, influencers are taking advantage of digital platforms that allow them to reach audiences around the world.
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Tacha’s journey from reality TV star to sought-after influencer serves as an inspiration to many aspiring artists in Nigeria and beyond. His story highlights the importance of evolving with market demands and knowing when to take strategic steps for personal and professional growth.
As she settles into her new home in the UK, Tacha’s fans can’t wait to see how the next chapter of her life plays out. With her determination and resilience, there is no doubt that she will continue to make waves in whatever market she chooses to enter.
In conclusion, Tacha’s move abroad is more than just a relocation; it symbolizes his ambition and his desire to take on new challenges. As she navigates her career on the global stage, audiences will closely follow how this influential star carves her path in the world of international marketing.