An adult incontinence diaper, designed for concert-goers to avoid long toilet queues, has gone on sale.
The limited-edition Pit Diaper, specifically for mosh pits at music concerts, was available for $75 (£59) before selling out.
It was sold by American company Liquid Death, a sparkling water brand known for its unusual heavy metal-style imagery and marketing.
The company’s promotional materials said: “If you’ve been to a concert, you know the scariest place isn’t the mosh pit.” It’s the bathroom.
“Now you can avoid having to brave that hell with the new Pit Diaper,” adding that it helps fans “relieve themselves in the safety of the mosh pit.”
The company partnered with an adult incontinence brand to produce the black leather accessory, which features metal studs and chains.
Liquid Death has an unusual range of products, some of which are tongue-in-cheek.
The products include doom cookies, fortune cookies but with horrible predictions inside, soap designed for psychopaths and a drink can taped to the wall for $5.2 million ($4.1 million). pounds sterling) – as opposed to a banana stuck to the wall with adhesive tape.
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Drummer Ben Koller, who wears the diaper in the promotional video, commented on X about the media attention he received.
“Crotch shoving a leather diaper on the local Chicago news was definitely not on my 2024 bingo card. Life is ridiculous.
Liquid Death has not yet indicated whether additional shares will be available for sale.