Shoppers have complained after seeing Easter eggs already available on supermarket shelves.
Easter Sunday is four months away on April 20 next year, but chocolate eggs and hot cross buns have already been spotted on sale in stores including Morrison, TESCO And Asda.
Gary Evans, 66, from Margate, shared a photo of Creme Eggs on display at his local Morrisons on Boxing Day.
“I just think it’s crazy that it’s all so superficial and meaningless commercially… (there’s) something quite frenetic about it,” he said.
Gary Evans shared a photo of Easter chocolates at Morrisons. Photo: PA
Another perplexed shopper, Joseph Robinson, saw Kit-Kat and Kinder Surprise themed products at his local Morrisons in Stoke-on-Trent on Friday evening.
“It’s funny because they haven’t even managed to get the Christmas chocolates off the shelves yet and they’ve already stocked some for Easter,” said the 35-year-old administrative support worker.
“I wish supermarkets weren’t so overtly consumerist and actually allowed customers and staff to unwind over the Christmas period.”
One social media user, @Jingle1991, shared an image of Malteser Bunnies at Sainsbury’s on Christmas Eve and pointed out: “Jesus isn’t even born yet. »
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Others were less critical of early Easter confections.
Mike Chalmers, a devout Christian from Chippenham, Wiltshire, said: “Christmas and Easter are the two central points of the Christian story of the good news, so it’s not a bad thing to see the connections.
“But it’s not just about chocolate shapes!”
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Marketing consultant Andrew Wallis, 54, admitted he was surprised to see Easter eggs at the Co-op in Kilgetty, Pembrokeshire, but added it also illustrates “forward thinking” on the part of large businesses.
“It got me thinking about how big brands always think ahead and plan early,” he said.
“My message to retailers would be: while it is important to plan ahead, it is also essential to be attentive to consumer opinion.
“Some might think it’s too early for seasonal products like this, but others might see it as a sign of forward-thinking. Finding the right balance is essential to satisfying customers.