Youtubers, Tiktok creators and Tiktok Instagram influencers were interviewed for the first time for the first time and demand formal recognition of the government.
It is believed that the economy of creators in the United Kingdom employs around 45,000 people and contributes to more than 2 billion pounds YouTube And public first.
But, despite all this value, his workers say they feel underestimated by the authorities.
Max Klyemenko, famous for its career scale videos, wants the government to take creators like him more seriously. Pic: Youtube
“If you look at the audience, our channel is not too different from a large media business,” said Max Klymenko, a content creator with more than 10 million subscribers and half a billion monthly views on average.
“If you look at relevance, especially among young audiences, I will say that we are more relevant. That said, we don’t really get the same treatment,” he told Sky News.
Fifty-six percent of the more than 10,000 creators interviewed said they did not think that British creators have a “voice in the development of government policies” which would affect them.
Only 7% believe that they get enough support to access funding, while only 17% think that there is enough training and skills development here in the United Kingdom.
Almost half think that their value is not recognized by the larger creative industry.
The Minister of Creative Industries, Sir Chris Bryant, said that the government “firmly recognizes the full role that creators play” in the creative industries of the United Kingdom and the fact that they help “drive billions in the economy” and support more than 45,000 jobs.
“We understand more possible to help creators reach their full potential, which is why we support them thanks to our new sector plan of the creative industries,” he said.
Ben Woods said the government should “expand its objective” to include creators
“The United Kingdom has a fantastic history of supporting creative industries,” said Ben Woods, analyst in the creator economy, Miia Research who was not involved in the report.
“Whether you are watching the side of the film, many successful films are shot here, or television, which makes waves on the world scene.
“But perhaps the government must broaden this objective a little to look at what is also going on in the creator’s economy, because it is very precious, this is where the youngest audience spends a lot of time and (the United Kingdom is) really good.”
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According to Youtube, formal recognition would mean that creators are taken into account in official reports on economic impact data, are represented on creative organizations of the government and receive specific advice to the HMRC creator on taxes and finances.
For some, financial advice and clarity would be invaluable; The “creative” working title seems to cause problems when requesting mortgage loans or bank loans.
Podcaster David Brown has a recording studio for creators
“It is really difficult as a freelancer to get things like mortgages and bank accounts and credit and these types of things,” said Podcastor David Brown, owner of a registration studio for creators.
“Many people earn very well by doing it,” he told Sky News.
“They are very well supported. They have a lot of cash, and they manage to do this work. It’s just the way society and banks and everything are set up. It makes things really difficult.”
The Minister of Creative Industries said he was determined to appoint an independent creative champion and increase the support of the British Business Bank in order to “help creators prosper and generate even more growth in the sector”.
The government has already undertaken to stimulate the creative industries of the United Kingdom, launching a plan to make the United Kingdom the number one destination for creative investment and promising an additional 14 billion pounds in the sector by 2035.
These influencers want to ensure that they are recognized as part of this.