The businessman who built AJ Bell in one of the main British retail investment platforms invests millions of books here, we Flo, a period of vintage care that aims to eliminate the stigmatization of women’s menstrual cycles.
Sky News understands that Andy Bell, who still has a great participation in AJ Bell, listed in London, injected 2 million pounds sterling here as part of a recently concluded follow -up financing tour.
Fergus Lyons, a regular co-investor at Mr. Bell, plowed another £ in the company, which was founded by Susan Allen and Tara Chandra.
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Co-founders have a significant interest in here.
The brand attracted the attention of national media earlier this month when the Chelsea Football Club female team wore short-sized blood shorts, as part of a new partnership with the Female de la Super League.
He also launched a range of products co-marked with the Netflix Sex Education series.
Here, Flo products, which use plant -based materials, are sold by retailers, including Boots, Holland & Barrett, Sainsbury’s, Superdrug and Tesco.
Another partnership should be announced next month.
“We operate on a global market of $ 50 billion traditionally called” health protection “or” health hygiene “, and this tells you how mature for disturbances, both in product innovation and consumer education,” said Allen and Mrs. Chandra in a joint press release.
“We are here to be this change: create products that are better for our body and better for the planet, while supporting people through the disorderly moments of life – menstrual flows and bladder leaks to sexual well -being.”
The injection of 3 million pounds sterling by Mr. Bell and Mr. Lyons must be used to finance marketing and the working fund, they added.
Last year, we have become the second best -selling intimate hygiene brand here on Amazon, behind the range of Procter & Gamble.