Japan could be a few hours before Asahi, the most popular beer in the country.
Dozens of factories at the national level stop following a cyber attack on Monday.
The breach deactivated the company’s order and delivery systems – and also took its offline call center operations.
Japanese supermarkets and pubs known as Izakayas are likely to run super dry, some retailers raising fears of the potential purchase of panic.
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According to NHK, Asahi Group has now had to suspend the plans to launch new products, including carbonated drinks, coffee and throat lozenges.
A wholesaler plans to lack beer barrels by Saturday, which means that they will no longer be able to provide alcohol to retailers.
They now plan to start selling other brands as a temporary measure.
Akira Kudo, who heads an Izakaya in Tokyo, has been informed that one of the two brands in Asahi whom he bought regularly is now out of stock.
He is now unable to predict when the pints can be paid again.
“We have received beer from the wholesaler to replace Asahi, but we would like to avoid using other manufacturers if possible, we will therefore consider our options until the very last minute,” added Akira.
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A shortage can leave Japanese drinkers not impressed. Although there are other breweries in the country, Asahi has a very faithful follow -up.
Kirin Holdings’ figures suggest that the typical consumer drank 34.5 liters of beer per year in 2022, the equivalent of 54 large bottles.
The leaders of Asahi now consult the police and try to determine if the company was the victim of ransomware.
They stressed that no personal information or customer data has been disclosed.
Brewing operations outside Japan – including in the United Kingdom – are not affected either.
There has been a series of high -level cyber attacks against well -known brands in recent months – especially Marks and SpencerTHE Cooperative And Jaguar Land Rover (JLR).