Direct

Aviva agrees to buy Direct Line for £3.7bn | UK News Aitrend

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Aviva agrees to buy Direct Line for £3.7bn | UK News Aitrend

Aviva has agreed a deal to buy rival company Direct Line for £3.7 billion before the Christmas Day deadline. The insurance company announced the deal with its smaller competitor weeks after a £3.3bn bid turned down in November. A deal between the two companies would make them a force in motor insurance, which is estimated … Read more

Direct Line prepares to accept Aviva’s sweetened takeover offer | Money News Aitrend

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Direct Line prepares to accept Aviva’s sweetened takeover offer | Money News Aitrend

One of the UK’s biggest insurers could become even bigger as Direct Line looks set to accept a sweetened £3.61bn takeover offer from Aviva. This is not the first time Aviva has attempted to buy Direct Line, which includes the Churchill and Privilege brands. Last month was £3.3bn bid was rejected for being “highly opportunistic” … Read more