The sleeping Jaguar suddenly woke up. After months of gentle provocations, the British car manufacturer has unveiled its latest model: a “fully electric concept with bold shapes and exuberant proportions to inspire future Jaguars”. Predictably, we were bombarded with marketing talk alongside the launch of the Type 00, the biggest rebrand in the company’s 102-year … Read more
Jaguar wants to “be bold and disruptive” with its new electric car and design, the luxury vehicle maker’s chief executive has told Sky News. The British carmaker sparked widespread controversy last month when it revealed its new name ahead of becoming a fully electric brand. Speaking to Sky News Business and Economics Correspondent Gurpreet NarwanManaging … Read more
Jaguar’s chief executive has slammed what he called “despicable hatred and intolerance” after the carmaker released a new advert. A 30-second clip posted Tuesday to the luxury car brand’s X account sparked backlash online after featuring a diverse group of models posing in bright clothing but without vehicles or the iconic leaping feline. The ad … Read more
Jaguar has left people perplexed with a new glossy ad that doesn’t show any cars. The British luxury vehicle maker released an advert featuring a series of models, dressed in brightly colored clothing, emerging from an elevator into a stark landscape. They are then seen in various poses as different slogans appear on screen, including … Read more